It was love at first sight between Samira Lui and De Liguoro.
Love at first sight because Samira is an elegant woman of great charm, and thanks to the huge success of "Ruota della Fortuna" (Wheel of Fortune), she has quickly become a style icon, with various Instagram accounts and online magazines covering her style “secrets” daily with care and attention. Yet, despite her great success and growing fame, she remains a girl with her feet on the ground, "raised in the countryside, near Udine, in a family of hard workers," who sees her mother—who raised her alone—as a role model and an example.
The success of "Ruota della Fortuna" is overwhelming and once again rewards the choices made by Mediaset, which, even if it arrived later than RAI, also won the media battle of prime time thanks to greater audience appreciation for the program. In short, it won in the ratings. And yes, every episode of the new Ruota della Fortuna records record-breaking ratings night after night, and the credit is not only due to the evergreen format, suitable for the whole family, which has appeared on TVs around the world for over 50 years. What makes the difference is the hosting of Gerry Scotti and Samira Lui, who have transformed a program designed to compete with Affari Tuoi, aired on RAI, with a format readapted and modified to make it contemporary, into a success that goes well beyond expectations.
In fact, beyond the value of formats that are more than consolidated and well-studied by the sharp minds of the authors revolving around the Mediaset galaxy, there are the people and their talent. Nothing more can be said or added to describe Gerry Scotti’s unique gifts—after all, forty years constantly in the spotlight speak for themselves—but in this winning television adventure, there is also her: Samira, the "television woman of the moment," at least according to the Corriere della Sera. And, in fact, 27-year-old Samira Lui, daughter of an Italian mother and a Senegalese father, is no longer just a great TV prospect. Empathetic and energetic, brilliant but always measured and kind, Samira stands out for never being over the top, even in her private life.
Always determined to make it in the world of show business, Samira has already paid her dues in successful programs, such as L’Eredità with Flavio Insinna and Tale e Quale Show with Carlo Conti, above all. And now that Gerry Scotti is actively involving her in the dynamics of the episodes, she has had the opportunity to definitively emerge and launch herself as a star in the glittering world of show business.
Gerry and Samira have a contagious energy. A truly precious and welcome injection of good humor and lightness. The broadcast on Canale 5, after the evening news, is based precisely on great liveliness and lightness, right from the start, when the voice-over introduces the host—in perfect Yankee style—who immediately welcomes back the large audience and then kicks off the musical number...
“Uh la la la I wonder if the meaning of life is all here […] then in the end it goes ieieieie ieieieie” […] and the audience goes ieieieie because she arrives, Samira Lui, to enchant everyone with her charm, beauty, and sparkling De Liguoro jewelry.
Much more than a simple assistant or a sidekick to the host, everyone really likes Samira. And her descent down the staircase, of ancient television memory, has already become one of those rituals increasingly present in our daily lives. And it is precisely its repetition, always identical to itself, that makes it so comforting: thus, from being an element of the program's structure, it becomes one of the founding factors of the success of this new edition.
Perfectly at ease in the role of assistant—which, moreover, she has known how to reinterpret—Samira is a girl who is definitely down-to-earth and knows well that paying one's dues is essential to learning any profession. She has stated that she is proud to be an assistant, also because the role of the Wheel board assistant—which belonged, among others, to Antonella Elia and then Paola Barale—was the prelude to long and successful television careers.
Our sincere compliments!
