The company

The story of De Liguoro is an emblematic example of how passion, creativity, and dedication can give life to a brand that spans the decades while always maintaining high quality and innovation.

Founded in Milan in 1963 by Gianni De Liguoro and his wife Angela Locatelli, the company Deli was born with the intent of creating small beauty accessories, combining the art and design that Gianni had cultivated during his studies at the Brera Academy.

The success of the maison arrived in its very first year, thanks to a collaboration with MiraLanza that led to the creation of the famous Calimero keychain, a gadget that soon became an icon of the legendary "Carosello." This was just the beginning of a series of prestigious collaborations with "Made in Italy" brands, which allowed De Liguoro to establish itself rapidly not only in Italy, but also internationally.

In the last twenty years of the 20th century, the brand made its entry into the world of high fashion, collaborating with designers of the caliber of Alberta Ferretti, Renato Balestra, Trussardi, Cavalli, Gai Mattiolo, and many others. These synergies launched De Liguoro into the firmament of haute couture, taking its creations to the most prestigious runways and top television programs, and adorning the crowns of Miss Italia winners.

The continuity of the brand's success is ensured by the constant commitment and undiminished passion that the De Liguoro family nurtures for the world of fashion and costume jewelry. Even today, the company remains faithful to its founding values, while continuing to innovate and thus maintain a central role in the history of Italian fashion.

De Liguoro represents an example of how tradition and innovation can live and thrive, giving life to creations that continue to be appreciated and celebrated throughout the world.