Sanremo 2025 has officially begun, and among the artists already making headlines is Maria Tomba, who has chosen to wear De Liguoro to evolve her "Cozy Look." If you already know her from X Factor, you'll know her unmistakable style signature: pajamas. If you haven't met her yet, prepare for a discovery that is sure to surprise you. Maria promises to bring to the stage, alongside her fantastic vocal talents, her charisma, freshness, and a certain naive spirit, which she expresses through her look that mixes irony, freshness, and a touch of ostentatious nonchalance.
Maria Tomba is not a “New Artist,” but she is a highly anticipated presence at this edition of the Festival. After winning over the public with her participation in X Factor in 2023, the young singer from Verona has decided to take the big leap, bringing her music to the Ariston. This year, Maria is presenting the song “Goodbye (voglio good vibes),” a track she describes as sparkling and carefree, perfect for telling a story of love in a playful and positive way, in line with her sunny and ironic personality.
Beyond her voice, Maria stands out for her bold style, which shines especially in a landscape of excess that, in its succession of scandals, often falls into banality and goes unnoticed in the deafening silence of contemporary excess. Maria, on the contrary, achieves great consistency, which she also expresses through her look, which has become a true “it dress.” Colorful, pop, but above all a symbol of freshness and originality. With this style, Maria tells her story not just on stage, but also in everyday life, where pajamas, often paired with trendy Crocs, have become her "trademark."
Even on the Sanremo stage, Maria will not give up her beloved pajamas, but will wear them in a more refined and customized version, enriched by De Liguoro jewelry. Stylist Federica Reali has confirmed that the Veronese singer will wear garments designed by Santé Couture, a brand from Verona specializing in shirts and pajamas with unique and never-banal designs.
But Maria Tomba is not just a stage star: she is also an icon of "Cozy Dressing," so loved by millennials and Gen Z. Even in the days leading up to the Festival, she didn't give up the comfort of her Crocs, confirming once again that for her, comfort is a matter of style – or vice versa. Her look is pure fun, with a pinch of frivolity, but always authentic and never banal.